Grey Poupon: 'The Chase'
Grey Poupon hadn't advertised for 15 years. To relaunch the brand we leveraged their "Pardon me, do you have any grey Poupon?" equity and gave it a modern twist.
"Haute Spots" Microsite
The spot led to a fully immersive online experience that debuted during the Oscars, where people could win all kinds of prizes, even parts of the luxury cars used in the commercial.
Emmys: Best Commercial: Nominated
Cannes: Integrated: Shortlist
The One Show: Online Films & Video: Bronze
The One Show: Non-Broadcast: Merit
The One Show: Integrated Branding: Merit
AICP: Agency Art Direction
London International Awards: TV/Cinema/Online Film: Finalist