Grey Poupon: 'The Chase'

Grey Poupon hadn't advertised for 15 years. To relaunch the brand we leveraged their "Pardon me, do you have any grey Poupon?"  equity and gave it a modern twist. 


"Haute Spots" Microsite

The spot led to a fully immersive online experience that debuted during the Oscars, where people could win all kinds of prizes, even parts of the luxury cars used in the commercial. 


Awards

Emmys: Best Commercial: Nominated 
Cannes: Integrated: Shortlist
The One Show: Online Films & Video: Bronze
The One Show: Non-Broadcast: Merit
The One Show: Integrated Branding: Merit
AICP: Agency Art Direction
London International Awards: TV/Cinema/Online Film: Finalist


Press