The arch-enemy of Vitaminwater is boring water. But why just stop at water, if you could make the world a little less boring too. Here's a spot/event we did with real people to make one of the most boring moments, waiting for takeoff, into something brilliant.
Dolce & Gabbana
This Cannes finalist campaign could not have been more fun to make. We wanted people to know you didn't just feel sexy when you wore D&G sunglasses, you felt porn-star sexy. So my partner and I went to Van Nuys and cast actual porn stars for the beginning of the spots. Because everyone knows you can't fake bad, sexy acting.
I love radio. And this spot still holds a special place in my heart and my awards shelf since it earned me my first Clio.